Reimagining business with a social mindset – Deloitte Tech Trends 2012

Behind it is a simple truth: people are the core of business. The balance of power has shifted from the corporation to the individual. Technology has made it easier to discover and participate in social networks, but it has not changed their currency: content, authenticity, integrity, reputation, commitment and follow-through. Social business allows organizations that share these values to fundamentally reshape how their companies run and serve their markets. A flattened world – allowing direct contact between customers and product developers, between divisional VPs and front-line workers, between salespeople and suppliers – could be inherently more effective and efficient. Companies that align the passions of their people with the interests of their customers hold the potential to capture the marketplace.

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