Deloitte SA Blog


How gamification is reshaping business in the engagement economy

Businesses should start thinking differently about how to engage customers and employees. Gamification can provide a reason for a customer to visit a website or a store more often.

It could give employees a new way to obtain the feedback they desire on job performance. It could connect customers in a way that makes them feel rewarded and respected for their opinions and support of your business or product.

In today’s engagement economy, where time and attention are becoming increasingly scarce and resources precious, people are likely to gravitate to activities that are authentically rewarding and filled with the opportunities to achieve, grow and socialize.

The lessons that can be learned from games and game designers are one set of tools to help us increase our return in such an economy.

Want to learn more? Download the Deloitte Review paper – The Engagement Economy: How gamification is reshaping business

If you would like to have a more detailed discussion on gamification within your business, contact Andre Hugo (Head of Deloitte Digital at Deloitte Southern Africa) at

Please share this article with your network!

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

Category: Executive Leadership, Marketing Solutions, Talent & Human Capital, Technology

Tagged: , , ,

Comments are closed.

Subscribe to our blog

Subscribe to our newsletter

We share topical, role specific thought ware no more than once a week.

  • Click here to subscribe
  • Download our apps

    You can keep up to date with all the thought leadership and insights posted on this blog via our mobile apps.

  • iPad
  • Nokia Ovi
  • iPhone
  • Switch to our mobile site