Jul 30, 2013 Comments Off on Enterprise Mobility: Why is it more than a passing trend?
Enterprise mobility is a trend that has been on the CIO’s agenda for a few years now. But when we are talking about enterprise mobility and mobility solutions what are we actually referring to? And further to that what has been the root cause for pushing mobility strategy as part of the business agenda?
The consumerisation of IT
Consumerisation of IT has transformed the way we work, analyse and consume information on mobile devices. With the likes of the Apple App Store or Google Play and to a lesser extent BlackBerry AppWorld pushing the design, usage and a high user expectation in our personal lives; organisations are under extreme pressure from employees and executives who now demand the same level of experience in their working lives too. This has brought about seismic shifts in the way organisations view technology, imposing new challenges but equally presenting new opportunities to adapt and exploit these shifts for improved competitive advantage, productivity, and lower TCO through enterprise mobility.
Within enterprise mobility; there are two very specific areas that need to be unpacked in order to really understand the enterprise mobility trend. These two areas are mobile devices and mobile applications. These two areas combined are where your organisations mobility strategy comes to life.
The first shift is from a device management perspective where in the past; organisations equipped their employees with a corporate-owned device, IT departments had control over what devices entered the organisation. Today is a different scene altogether. Thanks to consumerisation ([tooltip title=”” content=”Bring Your Own Device” type=”classic” ]BYOD[/tooltip]), more employee liable devices are entering the workplace and IT departments as a result have lost control over what devices are entering the organisation. Traditional “formal” device policies that were mainstream in the past are therefore no longer sustainable in today’s mobile age and organisations must embrace this shift by adapting their device policies by accommodating both “formal” and “informal” approaches.
The second shift is from a mobile application perspective. The decision by mobile OS vendors like Apple and Google to open up their platforms for developers to build mobile apps resulted in the birth of a “virtual consumer market” for mobile apps. In this market, developers create high quality mobile apps and publish them to a mobile app-store. Consumers in turn frequent these app-stores and for a nominal fee, can purchase mobile applications and install them directly to their mobile device.
The last several years has seen this virtual consumer grow significantly with iTunes for example having exploded from 25,000 apps in 2009 to 750,000 apps in 2013. Today it is possible for consumers to find an app for just about any purpose from bar-code scanning, to document sharing, to social collaboration, and most offer superb user experience thanks to the competitive nature of this market. With access to such a plethora of mobile applications and with the recent innovations in mobile device technologies (such as tablets and hybrid computers) a demand is emanating from consumers for access to apps that promote collaboration with the enterprise. And why shouldn’t they?
Enterprise Mobility Evolution
Enterprise mobility is evolving in the postdigital enterprise from being merely a consideration in design; to a mobile first implementation, to a mobile only implementation. To this end there are; over and above the mobile devices and the mobile apps; other organisational drivers (important to the CIO) which are important to unpack in your mobile journey.
Are you ready for Enterprise Mobility? Does your organisation have a need for mobile device management and mobile apps that are strategically relevant to your business strategy? Find out more from Sergio Congia; the Deloitte SAP Mobility Lead.